Pricing Quote · Bruno Nora — Psychological Wellbeing LLC

The shape of the work — in your words.

Main goal: a private-pay practice at $115/session, climbing toward the $200 range, with bilingual EN/ES as the audience wedge. SimplePractice stays as the EHR — we layer on, not rip out. Landing pages come off your existing site, not net-new builds. Meta is the primary channel; Google Business gets re-claimed at your current location since the Denver one was removed.

Footprint splits roughly 60% Oklahoma · 20% New Mexico · 20% Colorado — your Tulsa anchor, the active NM client load, and the CO re-expansion. Three states, one engine, ad targeting tuned to spread load rather than concentrate it.

You asked when growth shows up. The honest answer: visible inside month one, first associate booked fully private-pay by month three, second associate behind that. The case studies you asked for are queued — we'll pull the Colorado psychology one Mike mentioned and send separately.

Anchors, not assumptions.

Rate ladder

$115 → $200

Test ranges per location, climb to target

Ad spend (separate)

$1.5K – $4K

Per month, your card, your account

Geography split

60 · 20 · 20

OK · NM · CO — load spread

Client LTV anchor

6 – 12 mo

Your stated retention window

Month 01 — Visibility

Engine on. Growth visible.

Meta live to your existing site, Google Business re-claimed, SimplePractice booking flow tuned, intake-to-shown follow-up automated. First leads inside week two.

Month 02–03 — First associate

Associate booked fully private-pay.

Pipeline calibrated to the $115 anchor, bilingual hooks pulling EN/ES self-pay, quiz filters tuned away from the under-40 / high-no-show bucket.

Month 04+ — Second associate

Second seat, rate climbs.

Pricing tested up by location toward the $200 target, load redistributed across OK/NM/CO, second associate funnel opens behind the first.

Where you start depends on the pace you want.

Solo Practice Pilot

$2,500/ mo

12-mo standard · ad spend separate

For Bruno solo, telehealth-only, no associates yet. The on-ramp — narrow scope, productized, graduates to Foundation when the first associate joins.

Transition Foundation

$5,000/ mo

12-mo standard · 18-mo rate-locked · ad spend separate

The engine for the month-1 to month-3 milestone we walked through: first associate booked fully private-pay, Meta-led, three-state load.

Growth System OS

$7,500/ mo

12-mo standard · ad spend separate

Once Psychological Wellbeing is at 2–3 clinicians and the rate has climbed toward $200. Multi-state load, recruitment funnel, the full marketing OS.

Tier 01 — Solo Practice Pilot

The on-ramp.

$2,500

per month · 12-mo standard

If cash discipline matters more than transition pace. Narrow scope, productized — designed to graduate into Foundation the month you hire your first associate. Best fit if you'd rather hold $1,500/mo media and grow load before scaling to a full engine.

Team & cadence

1 fractional strategist (~6 hrs/mo)
Monthly 30-min review + written notes
Async Slack/email between sessions

The work

Google Business re-claim at current Tulsa location + maps SEO basics
Directory hygiene — Psychology Today, TherapyDen, Headway (fill-in only)
ONE acquisition channel run properly — Meta to your existing site
SimplePractice booking-page CRO + no-show recovery automation
Bilingual EN/ES creative bank (~6 frames, identity-neutral editorial)

Measured at Cost-per-booked-shown-consult at the $115 rate. Slow compounding rather than active transition — the right shape if you want runway before adding the first associate.

Tier 02 — Transition Foundation

The transition engine.

$5,000

per month · 12-mo standard / 18-mo rate-locked

Calibrated to deliver the month-1 visibility, month-3 first-associate-fully-booked-private-pay milestone you asked about. Meta-primary, your site as the lander, SimplePractice as the EHR. The shape that actually executes what we walked through.

Team & cadence

1 dedicated strategist (~20 hrs/mo)
Monthly strategy review + mid-month working session
Quarterly rate-climb checkpoint ($115 → $200 by location)

The work

Full bilingual EN/ES creative bank — Method-tuned, identity-neutral
Meta-led paid acquisition; Google Business re-claim + maps SEO
Site-as-lander conversion architecture (your existing site, tuned page-by-page)
OK / NM / CO geo-tier targeting (60/20/20) with location-specific rate tests
Quiz-based filter logic — directs higher-LTV cohorts to consult booking
Private-pay narrative (OON benefits, superbill education) across surfaces
SimplePractice intake-to-consult-to-fee waterfall measurement
Lifecycle email for inquiries who don't book on first visit

Measured at Cost-per-booked-shown-consult + first-associate utilization + private-pay revenue mix. Three numbers, one direction of travel.

Tier 03 — Growth System OS

The full engine.

$7,500

per month · 12-mo standard

Once Psychological Wellbeing is at 2–3 clinicians and the rate has climbed into the $150–$200 range. The full marketing OS that holds the three-state load with real-time visibility into where each clinician's pipeline sits.

Team & cadence

1 strategist + 1 paid acquisition lead (~35 hrs/mo combined)
Weekly performance check-in
Monthly leadership review with you

The work

Everything in Foundation, scaled across 2–3 clinicians and three states
AI dashboard — clinician utilization, cost-per-booked-shown by source & location, private-pay mix in real time
Authority engine — LPC / EMDR / ASD / bilingual-care content cadence
SEO + content (long-tail clinical pages, FAQ schema, locality pages for OK/NM/CO)
Recruitment marketing — associate hiring funnel runs as a companion track
Quarterly fee-architecture review (the climb toward $200 by location)

Measured at Practice-level booked-shown velocity, private-pay mix > 70%, average session rate trending toward $200.

How pricing grows with you.

Per what we walked through on the call: as new associates come online, the retainer bumps $500–$1,000 per added clinician. No surprise upside-down adjustments — the ladder is set ahead of time so you know exactly what each hire does to the line.

Solo

$5,000

Foundation base

+ 1st associate

$5,500 – $6,000

+$500–$1,000

+ 2nd associate

$6,500 – $7,500

Approaching OS

3 clinicians

$7,500

Convert to OS

Exact bump per associate decided on a kick-off planning call — depends on caseload, language mix, and state. Pilot tier follows the same ladder if you hire from there.

Pass-through items — billed separately, not bundled into the retainer

Paid media spend (Meta primary, light Google)
Software (SimplePractice, Calendly Pro, AI tooling)
Ad platform fees
Recruitment ads if hiring through the funnel

Ad spend reference: per the call — starting at ~$1,500/mo, max ceiling ~$4,000/mo. Spend runs through your accounts (not AYMI's) so you keep the data and the relationship — we just operate it.

Three shapes, tuned to what we walked through.

The shape of the work — in your words.

Anchors, not assumptions.

Where you start depends on the pace you want.

The on-ramp.

The transition engine.

The full engine.

How pricing grows with you.

Pass-through items — billed separately, not bundled into the retainer

Pick a shape, pick a plan, pick a kick-off date.

The shape of the work — in your words.

Anchors, not assumptions.

Where you start depends on the pace you want.

The on-ramp.

The transition engine.

The full engine.

How pricing grows with you.

Pass-through items — billed separately, not bundled into the retainer

Start at Foundation, 12-month plan.

Pick a shape, pick a plan, pick a kick-off date.